Inspired by the popular ELLE YouTube series, "Song Association" is an AR game on Instagram that prompts the user to sing a song using a word that has been randomly chosen for them. A voice effect option has also been added for versatility and humour.
Due to its sudden virality on TikTok, we were able to partner with Elle briefly on promoting the effect across additional social media channels.
Try it out on Instagram here!
The User Experience
Maximizing Replay Value
Last updated: 11/11/2021
The filter was also featured in a few places: