As technology continues to advance, the advertising industry is also evolving. One of the latest innovations to shake up the industry is augmented reality (AR). With the ability to provide interactive and immersive experiences, AR has the potential to change the game for advertisers. In this blog post, we'll take a look at how AR is being used in advertising and the potential benefits it can provide. From social media filters to in-store displays, we'll explore some real-world examples of how brands are using AR to engage with consumers.
The Potential of AR in Advertising
AR has the ability to enhance the advertising experience for consumers by providing interactive and immersive experiences. It can take a 2D ad and make it come alive, allowing consumers to engage with the product or service in a whole new way. According to a recent study, nearly 70% of consumers said that they would be more likely to make a purchase if an AR experience was available. This shows that AR has the potential to increase engagement and conversions for advertisers.
Some examples of how AR is being used in the advertising industry include social media filters, mobile apps, and in-store displays. Social media filters, such as those used on Instagram and Snapchat, allow users to try on makeup or see what a piece of clothing would look like on them before making a purchase. Mobile apps, like Ikea Place, allow users to visualize how furniture would look in their own homes. In-store displays, such as the one used by Lowe's, allow customers to see what a product would look like in their own space before making a purchase. All of these examples demonstrate the potential of AR to provide consumers with a more engaging and personalized advertising experience.
Real-World Examples of AR in Advertising
One brand that has seen great success with AR is Sephora. The beauty retailer introduced a virtual artist feature on its app, which allows users to try on makeup using AR. The feature has been a hit with customers and has helped drive sales for the brand. Another example is Gucci, who used AR in its in-store displays to allow customers to customize virtual versions of its products and share them on social media. As a result, the brand saw a significant increase in in-store traffic and online engagement.
Benefits of Using AR in Advertising
AR provides a number of benefits for advertisers. In addition to increasing engagement and conversions, it also allows for the creation of interactive and immersive experiences that can help a brand stand out from the competition. Another benefit is that AR can be used to personalize the advertising experience for the consumer. By providing a more engaging and personalized experience, brands can create a deeper connection with their audience.
AR has the potential to revolutionize the advertising industry by providing interactive and immersive experiences that increase engagement and conversions. As technology continues to improve, we can expect to see even more brands implementing AR in their advertising campaigns. If you're looking to stand out in the crowded world of advertising, consider using AR to create a more engaging and personalized experience for your audience. If you're looking for a reliable partner to help you create an augmented reality filter for your brand, do check out STELLAR, an augmented reality studio that creates custom social media filters for brands, musicians, influencers, and everyone in between.
In conclusion, AR can be a great way to help brands stand out from the competition and create a deeper connection with their audience. If you're looking to take your advertising to the next level, consider implementing AR in your next campaign and see what a difference it can make.