From Selfies to Storytelling: The Transformative Impact of STELLAR's AR Filters


January 19, 2023

Social media has come a long way since the days of simple text updates and grainy profile pictures. Today, platforms like Instagram, Snapchat, and TikTok are all about visual storytelling, and augmented reality (AR) filters have become a key tool for users looking to add a little extra flair to their posts.

At STELLAR, we specialize in creating custom AR filters for these platforms, and we've seen firsthand the transformative impact that our filters can have on the way people share their stories online.

When most people think of AR filters, they probably think of the kind of fun, playful filters that you might use to liven up a selfie. And while our filters certainly do that (who doesn't love a good dog nose or flower crown?), they also offer so much more. One of the most exciting things about AR filters is the way they can be used to add depth and dimension to a photo or video. A filter that adds a virtual object to a scene can make it feel like you're right there in the action, while a filter that changes the lighting or weather can completely change the mood of a post. These subtle enhancements can take a simple snapshot and turn it into a fully-realized story.

One prime example of this is the "Guess the Gibberish" filter that became famous on TikTok. This filter uses AR to add a virtual piece of paper with a string of nonsensical letters written on it in front of a user's face. The filter then prompts the user to try and guess what the gibberish says, and it has become a popular way for users to share funny and creative videos. This filter is not only visually pleasing but also adds an interactive element to the post by encouraging the viewers to participate.

But it's not just about the visuals. AR filters can also be used to add an interactive element to a post, inviting viewers to engage with the content in new ways. For example, a filter that adds a virtual button to a scene might encourage viewers to tap the screen to see what happens next, while a filter that tracks a user's facial expressions could be used to control a virtual character.

Another example is a filter that adds a virtual makeup on the user's face, this filter not only enhances the visual appearance of the user but also allows the user to try different makeup looks without actually applying them. This type of filter can be particularly useful for makeup companies and beauty bloggers who want to showcase their products in a creative and interactive way.

At STELLAR, we believe that the key to creating great AR filters is to start with a strong concept and then build from there. Our team of designers, developers, and creative thinkers work closely together to come up with filter ideas that are not just visually striking, but also have a clear purpose and narrative.

We also pride ourselves on being able to create filters that are tailored to the specific needs of our clients. Whether you're looking for something that reflects your brand's identity, or you want to create a filter that will help you stand out in a crowded social media landscape, we have the skills and expertise to make it happen.

But don't just take our word for it, try out one of our filters for yourself and see the difference it can make. With STELLAR's custom AR filters, you'll be able to take your storytelling to the next level and give your followers an immersive and interactive experience that they won't forget.

Send us your idea today!