Creating Immersive Brand Experiences with AR Filters


January 9, 2023

Augmented reality (AR) filters are no longer just something you see in science fiction movies, they’re here and ready to take over the world of social media! As a brand, imagine being able to give your customers a virtual store tour or even better, let them see how that new piece of furniture would look in their living room without even having to leave their house. How about giving them a sneak peek of your latest product by making it come to life with a 3D animation? Well, all of this and more is possible with the power of AR filters.

But before we dive into the exciting world of AR filters, let's take a step back and understand what exactly AR filters are. In layman’s terms, AR filters are digital overlays that you can apply to images or videos in real-time. These filters can range from simple enhancements like adding a digital hat or makeup to more complex experiences like creating a virtual try-on for clothing or allowing users to interact with digital objects in their environment. It’s like adding special effects to your videos and images, but instead of being in post-production, it’s happening in real-time.

One of the most popular ways for brands to utilize AR technology is through the use of AR filters on social media platforms like Instagram, Snapchat, and TikTok. These filters can be used to enhance images and videos in real-time, creating interactive and engaging content that can boost brand awareness and customer loyalty.

Virtual store tours are one of the most popular ways for brands to use AR filters. By using AR filters, brands can create a virtual store that customers can explore through their mobile device. This allows customers to experience the store and products even if they cannot physically visit it. Brands like Sephora have already implemented this type of AR filter in their social media strategy, allowing customers to virtually try on makeup products before making a purchase. It's like a virtual “try before you buy” experience for your customers, which is something everyone loves. Think about it, no more makeup smudges on your face from trying on a million different shades of lipstick, and no more weird looks from store employees because you're trying on a ton of different shades of foundation. It's a win-win for both the customer and the brand.

Another popular use case for AR filters is product demonstrations. This is particularly useful for brands that sell products that are difficult to demonstrate in a traditional 2D format, such as furniture or home decor. By creating an AR filter that allows customers to see a product in their own space, brands can give customers a better idea of how the product will look and function in their own home. Ikea, for example, has already launched an AR app that lets customers see how furniture will look in their home before they buy. It's like virtual interior decorating, who needs a fancy designer when you can just use an AR filter?

One of the most exciting ways that brands are using AR filters is by bringing products to life. This can be done by creating an AR filter that animates a product or adds a 3D element to it. For example, a brand of cereal can create an AR filter that makes a cartoon character pop out of the cereal box when customers scan the packaging with their mobile device. This type of AR filter not only increases brand awareness but also adds an element of fun to the customer experience. It's like having your very own Saturday morning cartoon, but with cereal.

All of these examples show how AR filters can be used to create immersive brand experiences that engage customers and increase brand awareness. These types of experiences can lead to increased customer loyalty and ultimately boost sales. By using AR filters, brands can stand out on social media and create a unique and memorable customer experience. With AR filters, the possibilities are endless and your imagination is the only limit.

In conclusion, AR filters are a powerful tool for brands to create immersive experiences and increase engagement with their audience. From virtual store tours to product demonstrations and bringing products to life, the possibilities for AR filters are endless. To take full advantage of this technology, it's best to work with an experienced AR studio like STELLAR who can create custom filters that are tailored to your brand's specific needs and goals. Don't let your brand get left behind in the AR filter revolution, contact STELLAR today and let's make some magic happen!

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